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International Journal of Art Innovation and Development, 2022, 3(3); doi: 10.38007/IJAID.2022.030301.

Interactive 3D Digital Art in Modern Packaging Design


Shan Wu

Corresponding Author:
Shan Wu

Faculty of Art Design, Guangdong Baiyun University, Guangzhou 510450, Guangdong, China


Interactive 3D digital art is a new emerging technology, and its most important feature is interactivity. With the continuous development of modern science and technology, interactivity will also become a major feature of related industries in the future. At present, this interactive 3D digital art is mostly used in the field of modern packaging design. Nowadays, 3D technology is a high-tech developed in the field of digital art design. This article mainly studies interactive 3D digital art technology, and applies them in the field of modern packaging design.This article aims to compare the new design of interactive 3D digital art with traditional design, and study some innovative and more effective applications that 3D digital art brings to modern packaging design.In this paper, through the RANSAC algorithm segmentation experiment and the improved ICP algorithm experiment and the effect comparison of some application examples, the improved algorithm improves the iteration time by 19.1% ~ 47.4%, and the segmentation error rate is also reduced from 11.1% to 6.3 %, And the artistic effect after comparison is more vivid. From this result, we can conclude that 3D digital technology has a significant effect on modern packaging design, and packaging design has more visual expression and visual impact. Bringing nearly 50% of the packaging design in the current market to modern three-dimensional digital technology to better meet consumer demand.


Three-dimensional Digital Applications, interactive 3D digital art, modern packaging design, ICP algorithm

Cite This Paper

Shan Wu. Interactive 3D Digital Art in Modern Packaging Design. International Journal of Art Innovation and Development (2022), Vol. 3, Issue 3: 1-18. https://doi.org/10.38007/IJAID.2022.030301.


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