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The role and application of strategic management in sustainable competitive advantage of enterprises | Scholar Publishing Group

The role and application of strategic management in sustainable competitive advantage of enterprises

Published Date: September 5th 2023

Page Length: 355

Language: English

ISBN: 978-1-80056-984-3

Price: £36.10


Introduction

Strategic management plays a crucial role in achieving and sustaining competitive advantage for businesses. It involves the formulation and implementation of long-term plans and initiatives that align with the organization's goals and market conditions. By conducting a thorough analysis of the internal and external environment, strategic management helps identify opportunities and threats, strengths and weaknesses. It enables businesses to make informed decisions regarding resource allocation, market positioning, innovation, and risk management. Effective strategic management ensures that companies remain adaptable, responsive, and ahead of their competitors. It involves continuous monitoring, evaluation, and adjustment of strategies to stay relevant in dynamic markets. Overall, strategic management serves as a roadmap for businesses to achieve growth, profitability, and long-term success.


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