Markets and marketing are closely related, but do not belong to a unified category, therefore, before understanding the meaning of marketing, we must first clarify the meaning of "market" in marketing. The market usually refers only to the buyer, that is, the demand, and does not include the seller, that is, the supply side. Sellers make up the industry, and buyers make up the market. Where there is demand, there is a market. Therefore, in the context of marketing, "market" is often equated with "demand". However, without the seller to provide supplies, it is impossible to form a transaction, and therefore, economics points out that the market, the interaction between buyers and sellers and the mechanism to determine the price of goods and services and the number of transactions. Marketing refers to the overall business activities of a company to adapt and meet the needs of consumers, from product development, pricing, promotion to the delivery of products from producers to consumers, and then the feedback of consumers to the company. The content of marketing activities is not static, but in a constant state of development. Marketing activities under the marketing concept include not only sales, but also market research, new product development, advertising and after-sales service, etc.. All these activities are considered from the standpoint of the consumer, and all activities are carried out around the consumer, taking the consumer's requirements as the starting point. Marketing or sales is only a part of the marketing function.

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