With the overall development of the social economy and the improvement of people's daily life, tourism has become an indispensable part of the spiritual and material life of the nation. As a result, the development trend of tourism is gradually moving towards mass consumption and quality demand, and the people's demand for leisure and holiday travel experience is more intense. The requirements for the infrastructure, public service facilities, ecological environment, and travel experience of tourist destinations are constantly increasing, especially for the intangible characteristics of tourism products, tourists' requirements for the facilities of cities, and scenic software. The staff providing related services can even become essential factors influencing whether or not tourists' behavioral intentions occur. Therefore, tourist satisfaction, tourism experience, willingness to revisit and perceived value is a subject worthy of study. For these reasons, this study concludes that further research is needed on the factors influencing tourists' willingness to revisit.

Download Full Text