When people look at the world, they are generally influenced by customs, institutions and ways of thinking from different places, and no one is immune to external factors. The same designer will be subject to cultural constraints and influence, people will take a specific habit and psychological state to observe and design the world he perceives. The Philippines has been influenced in every way by American culture. This paper aims to study the visual design concept, elements, characteristics and other aspects of Philippine food packaging design to study the characteristics of Philippine food packaging design under the influence of American culture, and analyze its characteristics. And we can learn from the background of today's American culture, the Philippines food packaging design reference significance. Experimental data show that American food packaging has largely attracted the attention of consumers, increasing the purchasing power of consumers by 47%, while increasing the speed of product sales by 33%.The characteristics of Philippine food packaging design under the influence of American culture are obvious, and its design development trend is closely related to American factors. At the same time, American culture is bound up with people's lives in food packaging design; we can see the development of food packaging design from American culture, as well as the design trend and style.

Yang Liu. Characteristics of Philippine Food Packaging Design under the Influence of American Culture. International Journal of Health and Pharmaceutical Medicine (2021), Vol. 2, Issue 4: 21-32. https://doi.org/10.38007/IJHPM.2021.020403.

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