Styling design is a very important part of construction machinery product (CMP) design process, which is one of the important factors to improve the market competitiveness of CMPs, and is also the external embodiment of the connotation of CMPs. Because the manufacturing industry ignores the in-depth discussion on the appearance of CMP design, which affects the market competitiveness of CMPs. Therefore, this paper takes product styling design as an effective means of competition among engineering machinery manufacturing enterprises, plays the role of virtual reality (VR) technology in industrial product styling design, takes excavator appearance styling design as an example, uses cluster analysis and factor analysis to extract excavator styling style, and then can develop a styling design plan that meets market demand according to excavator styling style.

Sanders Onesmus. CMP Appearance Modeling Design Taking Into Account Virtual Reality. Kinetic Mechanical Engineering (2020), Vol. 1, Issue 4: 20-28. https://doi.org/10.38007/KME.2020.010403.

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