This paper explores the expressions of the transmission patterns of traditional Chinese animal decorative patterns in the context of the new media era, which contributes to the healthy development of logo design and provides a reference for the correct and rational use of traditional animal decorative patterns. The architectural decoration of a country can often reflect the cultural characteristics of a country, and the architectural decoration is to use a variety of materials to decorate and embellish the building in different ways, making it more refined, perfect, and more artistic. It can be said that the art is perfectly integrated into the Chinese tradition. It plays an important role in Chinese architecture and is an objective reflection of human aesthetic values. If you want to understand Chinese traditional architectural decoration, you need to start from many aspects. The study of the pattern or sculpture shape is very important. The patterns or sculptures in Chinese architectural decoration can be described in a variety of styles, and the styles are very numerous. The most common ones are animal designs. This article analyzes the animal patterns in Chinese traditional architectural decoration, from the traditional system of decorative patterns, the traditional culture and aesthetics as the starting point, let us know more about the reasons for these animal shapes, knowing which the value has promoted the development of Chinese architecture and made Chinese architecture more ethnic.

Jianing Guo. The Ways of Spreading Chinese Traditional Animal Decorative Patterns in the Context of New Media. International Journal of Art Innovation and Development (2020), Vol. 1, Issue2: 38-48. https://doi.org/10.38007/IJAID.2020.010204.

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