With the increasing environmental crisis of natural environment pollution, it has become a consensus of global economic integration to insist on ecological priority and green development, and global environmental problems are increasingly concerned by consumers. green marketing(GM) has become a necessary way to achieve the goal of sustainable development(SD) and ecological civilization. How to promote the rapid development of GM has become one of the important directions for the country to adjust the economic structure and change the development mode. Taking M province as an example, this paper analyzes the current situation of environmental protection and ecological economy(EE) development in this province, and finds that the industrial production in this province has a great impact on the ecological environment, but the increase of the tertiary industry has also promoted the promotion of green economy. Combined with the concept of GM, industrial departments need to use green materials in production, provide green technology support, coordinate the balance between EE and environmental protection, and achieve SD of economy and environment.

Xiaokui Zhao. Ecological Economy and Green Marketing From the Perspective of Natural Environment Protection. Nature Environmental Protection (2022), Vol. 3, Issue 1: 1-8. https://doi.org/10.38007/NEP.2022.030101.

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