With the continuous development of social economy, China's education industry is also developing. At the end of the 20th century, the emerging major, broadcast and TV director, also developed. Under the background of the popularization of quality education and the deepening of education reform, the new education model advocates students to master the methods and strategies of learning in the process of learning, and pay attention to students' ability of innovation and practice. In the education and teaching activities, the innovative and entrepreneurial education model through cooperation between schools and enterprises can promote students to improve their theoretical ability, innovation and practical ability. However, with its rapid development, there are some weak links in teaching practice. This paper proposes a new perspective on these misunderstandings and weaknesses, and introduces innovative ideas. Through the innovative research of this profession, we will achieve a higher field of educational development.

Reforgiato Recupero. Innovation and Entrepreneurship of Broadcast and TV Director Major from Self Media Platform. International Journal of Multimedia Computing (2021), Vol. 2, Issue 2: 1-6. https://doi.org/10.38007/IJMC.2021.020201.

[1] Qiao L I, Yang Y B, Zhu D, et al. Research on Service Design and Innovation of Platform of Innovation and Entrepreneurship in Hebei Province . Journal of Hebei University of Science & Technology, 2017.

[2] Yong L I, Lei Y, Gao H T, et al. Research on the Role of Internet in Innovation and Entrepreneurship Education . Modern Computer, 2017.

[3] Lv J, Liu J. Research and exploration on the cultivating model of the innovation and entrepreneurship of information specialty in university. International Conference on Information and Communication Technology for Education. 2014:1147-1154. https://doi.org/10.2495/ICTE131422

[4] Shi M. Research on the Implementation of Innovation and Entrepreneurship Environment Policy in Shanghai's Science and Technology Innovation Center Construction . Scientific Development, 2017.

[5] Chen S. Research on Innovation and Entrepreneurship Education in Higher Vocational Colleges from the Perspective of Industry & Education . Journal of Ningbo Polytechnic, 2017.

[6] Zhang M. The Research on Teaching Innovation of English for Business Negotiations—Based on Innovation and Entrepreneurship Education . Journal of Guangdong University of Education, 2018.

[7] Cai H. Research on Innovation and Entrepreneurship Education System of Chemical Equipment Technology of Higher Vocational Colleges . Journal of Lanzhou Petrochemical College of Vocational Technology, 2016.

[8] Huiru M A. Constructions and Practices of Sharing Platform for Teaching Model of Talent Training on Innovation and Entrepreneurship in Animal Science . China Educational Technology & Equipment, 2017.

[9] Chen Q. Research on the Talent Cultivation Practice of Local Universities Based on Innovation and Entrepreneurship Education: A Case Study on Hu'nan City University . Science Education Article Collects, 2016.

[10] Zheng Y. Research and Exploration on the Innovation and Entrepreneurship Education System Based on "Five Aspects and Three Platforms" in Colleges and Universities . Science Education Article Collects, 2018.

[11] Deng F. Research on the Building of Innovation and Entrepreneurship Service Platform of Industry-University-Research Based on Cloud Manufacturing . Sci-tech Innovation and Productivity, 2016.

[12] Zhou W, Center E T. The Research of College Students' Ability Training of Innovation and Entrepreneurship Based on Engineering Training Platform . Education Teaching Forum, 2017.

[13] Du Q, Pan L. Construction and Research of Innovative and Entrepreneurial Practice Platform for Students of Industrial Design . 2013, 64(6):1-4. https://doi.org/10.2991/icssr-13.2013.1

[14] Du Q, Pan L. Construction and Research of Innovative and Entrepreneurial Practice Platform for Students of Industrial Design// 2013:1-4. https://doi.org/10.2991/icssr-13.2013.1