Although rural e-commerce has been developed to a certain extent under the background of rural revitalization, after analysis, it is found that there are also some problems, such as the shortage of e-commerce merchants, and the comprehensive quality is relatively low; E-commerce infrastructure and logistics distribution system are not yet perfect. In view of the above problems, this paper believes that to promote the development of rural e-commerce, we should first establish a sound service system. Secondly, we should constantly improve the construction of rural e-commerce infrastructure. Third, encourage and support e-commerce platforms, express logistics enterprises to carry out e-commerce business. Fourth, we should establish a perfect e-commerce training system. Finally, we must vigorously cultivate and expand rural e-commerce enterprises.

Hongsheng Xu, Le Wu, Guofang Kuang, Ganglong Fan. Research on Problems and Suggestions of Rural E-commerce Development under the Background of Rural Revitalization. International Journal of Social Sciences and Economic Management (2023), Vol. 4, Issue 2: 123-130. https://doi.org/10.38007/IJSSEM.2023.040216.

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