With the emergence of environmental, social, and governance factors, understanding the relationship between asset structure and company performance has become increasingly important. The asset structure involves debt ratio, capital structure, and liquidity. For a company, a reasonable asset structure determines its financial stability and profitability. Studying the relationship between asset structure and company performance helps to gain a deeper understanding of the impact of financial management decisions on business performance. This article conducted research on the definition and classification of asset structure, used measurement standards for company performance, and analyzed the impact of asset structure on company performance. Three strategies were proposed for optimizing asset structure, including carefully planning capital budget, effectively managing asset liability structure, and fully utilizing intangible assets, to improve company performance. The following conclusions were drawn. Through a questionnaire survey experiment, six department managers gave a comprehensive score of 93.7 for the three major asset structure optimization strategies, and the capital budgeting strategy was relatively more critical compared to asset liability management and intangible asset management strategies. This indicates that the optimization of asset structure strategy has indeed played a crucial role in practical operation and is recognized by the majority of enterprise managers.

Baifang Liu, Yingqi Jia. Asset Structure and Company Performance. International Journal of Social Sciences and Economic Management (2023), Vol. 4, Issue 3: 35-43. https://doi.org/10.38007/IJSSEM.2023.040305.

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