The cultural and creative industry is an emerging industry with creativity as its core in the context of economic globalization. It is an intellectual property industry that develops, plans, and markets cultural factors, through technology, creativity, and industrialization. The areas covered by the cultural and creative industries include radio and television, painting, sculpture, arts and crafts, animation, design, advertising and decoration. The cultural and creative industries are expected to become new economic growth points. At the same time, the fine arts that belong to the cultural and creative industries are naturally at the vanguard of the cultural and creative industries. The cultivation of talents in contemporary college fine arts plays an important role in promoting the development of cultural and creative industries. This article starts with the art of cultural entrepreneurship, and discusses the role of the basic arts curriculum in cultivating innovative and entrepreneurial talents from aspects such as teaching content, teacher practice, teaching and educating people, teaching methods, teaching methods, practical research platforms, etc., and further discusses innovation reforms. To give full play to the role of the basicarts major in cultivating innovative and entrepreneurial talents.

Stefan Winter. The Role of Basic Courses of Fine Arts in Training Talents for Innovation and Entrepreneurship. International Journal of Art Innovation and Development (2020), Vol. 1, Issue 4: 54-61. https://doi.org/10.38007/IJAID.2020.010405.

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