In recent years, the development of e-commerce enterprises in China has become more mature, and the market competition has become increasingly fierce. The sales records of e-commerce platforms have been continuously refreshed. However, in this rapid development, many problems have been exposed. This paper first studies and analyzes small and medium-sized e-commerce enterprises, and builds a fuzzy comprehensive evaluation model based on Analytic Hierarchy Process (AHP) to analyze its specific business management measures in business processes. Under the mode of the shortcomings of the management of small and medium-sized e-commerce enterprises, this paper proposes solutions and improvement suggestions. In response to the problem of insufficient information security management of enterprises, enterprises should strengthen the awareness of risk prevention of information security, strengthen personnel management, and timely update information security technologies and backup data; In view of the imperfect management of human resources in this enterprise, enterprises should enhance the importance of talents, analyze the turnover rate of employees, implement a perfect retraining system, set up a complete incentive mechanism, and broaden the recommendations of multiple parties; In view of the problem of information asymmetry in the enterprise, enterprises should expand and improve the consumer's understanding channels, grasp the quality of goods, avoid the asymmetry of credit information, and improve the consumer's credit evaluation system.

Munish Kumar Gupta. Intelligent Optimization of Management Mode of Small and Medium-sized E-commerce Enterprises. International Journal of Multimedia Computing (2020), Vol. 1, Issue 4: 14-26. https://doi.org/10.38007/IJMC.2020.010402.

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