Monkey pictographic culture and art development as the research object, through the concrete analysis the monkey image in film and TV culture industry evolution to analyze the development of digital media art and the relationship and mutual influence, film and television culture creative industry and then further explore the development of digital media art in film and television culture creative industry in value, finally discussed under the influence of digital media art, film and television culture creative industry's development path. This paper adopts the method of case analysis to take the Monkey King as the main line, and the research object includes all the Monkey King images on the "screen", including the cartoon and the live-action movie. From a broader perspective, I try to find the common elements of characters on the screen in each era, classify them and summarize them, classify them from the historical background, and try to find their general principles. According to imedia's strawberry pie data survey and computer system survey, 34.1% of the Internet users said that they like such domestic animation movies very much and see the hope of domestic animation in them. 27.5 percent of Internet users think there is still room for such films and TV programs to improve and expect domestic animation to become better. 15.7 percent of netizens believe that even with the application of digital media technology, the plot of such film and television art works is still relatively thin and the picture production needs to be strengthened. Although the film and television cultural and creative industry has achieved rapid development with the help of digital media art, its industry foundation is still relatively weak, starting late, and the overall production level still lags behind that of foreign enterprises. However, it is precisely because of these deficiencies that the digital media art and film and television culture creative industry have a huge development space.

Shan Wu. Digital Media Art and Film and Television Culture and Creative Industry Combine the Development and Inheritance of Monkey Pictographic Culture and Art. International Journal of Art Innovation and Development (2022), Vol. 3, Issue 2: 36-47. https://doi.org/10.38007/IJAID.2022.030204.

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