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International Journal of Art Innovation and Development, 2020, 1(1); doi: 10.38007/IJAID.2020.010104.

Tradition and Development of Gan Exorcise Animal Mask Patterns in Product Design


Yanyu Chen

Corresponding Author:
Yanyu Chen

Northwestern Polytechnical University, Xi'an, Shaanxi, China


The gan exorcise animal mask has been a created and inherited art form Chinese nation for thousands of years, under the background of multicultural integration, it has fully utilized the wisdom of the ancestors of Jiangxi, combined with the local culture of Jiangxi and ethnic folk art. Illustrator is also a very old form of artistic expression. In the process of development, people apply it to some collections or popular science publications. Nowadays, science and technology are developing rapidly, and network and computer information technology are becoming more mature. It has opened up a broader world for the application of gan exorcise animal mask decoration image in illustration. On the one hand, the development of the cultural and creative industry promotes the economic and social development of Jiangxi, and on the other hand, it is also an important way to improve the consciousness and self-confidence of national culture. Therefore, to enhance the value and market of Jiangxi’s cultural creation products, it is necessary not only to dig deep into national products. The elements, but also closely integrated with the market, highlighting its regional cultural characteristics. Taking gan exorcise animal mask as an entry point to explore its feasibility in the design of cultural creation, it plays an important role in promoting the design and development of cultural and creative products of Jiangxi national characteristics. This paper studies many fields such as the origin, distribution, characteristics, differences with other regions, inheritance and protection of gan exorcise culture, the purpose is to let more readers appreciate the unique charm of gan exorcise culture and art, starting from the gan exorcise animal pattern, starting with costumes and performances, we explored the elements costumes, performances of gan exorcise animal masks, etc., and found more design channels for the gan exorcise animal masks.


Gan Exorcise Culture, Animal Mask Patterns, Product Design, Development of Cultural Creation

Cite This Paper

Yanyu Chen. Tradition and Development of Gan Exorcise Animal Mask Patterns in Product Design. International Journal of Art Innovation and Development (2020), Vol. 1, Issue 1: 36-47. https://doi.org/10.38007/IJAID.2020.010104.


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