International Journal of Social Sciences and Economic Management, 2025, 6(2); doi: 10.38007/IJSSEM.2025.060213.
Meidi Li, Meiyang Li, Xintian Zhang, Wen Chen
Business College, Huanggang Normal University, Huanggang, Hubei, China
Against the backdrop of the globally accelerating population aging, senior tourism has emerged as a pivotal segment of the international tourism market. From a cross-border comparative perspective, this paper conducts an in-depth analysis of the disparities between China and Sri Lanka in the elderly tourism service system, focusing on four key dimensions: policy environment, service content, product features, and technical support. It further explores the respective strengths and weaknesses of the two countries in the construction of senior-friendly tourism service systems. The findings reveal that China boasts relatively advanced systematic policy support and technological application; however, there remains room for improvement in market segmentation and the humanization of services. In contrast, Sri Lanka stands out for its abundant natural wellness resources and traditional medical heritage, yet it faces prominent deficiencies in service standardization and infrastructure development. Drawing on the advantages of both nations, this paper proposes targeted optimization paths, including cultural integration and innovation, policy coordination and mutual recognition, the integration of service standardization and personalization, and technology empowerment while bridging the digital divide. The ultimate purpose is to provide theoretical references and practical guidance for the enhancement of transnational senior-friendly tourism service systems.
Senior-Friendly Tourism; Disparity Analysis; Optimization Path; China; Sri Lanka
Meidi Li, Meiyang Li, Xintian Zhang, Wen Chen. A Study on the Differences and Optimization Paths of Senior-Friendly Tourism Services between China and Sri Lanka. International Journal of Social Sciences and Economic Management (2025), Vol. 6, Issue 2: 119-129. https://doi.org/10.38007/IJSSEM.2025.060213.
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