This article mainly uses a combination of strategic research methods and marketing theory to study this subject. Specifically, this article first investigates the seed market and the dealer's business model, and then analyzes the advantages of their service model. Through these methods to analyze the domestic and foreign mainstream seeds and study their marketing service model, we find that China's planting industry is still far away from foreign countries. At present, China's mainstream is still a single economic crop dual planting structure. This article takes the analysis of the corn and rice seed market in Southwest China as an example. There is still a single agricultural structure in Southwest China, the seed varieties are not good enough, and the price is poor, resulting in a low output rate. In addition, the impact of China’s trade disputes in recent years has led to a significant reduction in China’s imports of rice and corn seeds, and fewer high-quality seeds. China’s food crisis will also become more severe in the later period. According to the survey results, China’s grain imports have fallen by 23.6 compared with last year %, this is the lowest time in recent years. Therefore, we must enhance the quality of our country's seeds and improve the marketing model of China's planting industry, improve services, and ultimately guarantee China's food security. Finally, based on these research results and some existing problems, we proposed new service models that will greatly improve the existing seed marketing results in southwestern China. Next, we should integrate the proposed service model into the entire seed in the production, processing, transportation, sales, planting and growth of the company, of course, the most important thing is to provide excellent after-sales service and seize the customer group. To do this a huge project, we need to persevere.

Tao Zhang. Current Marketing Situation and Service Model of Corn and Rice Seed Market in Southwest China. Academic Journal of Agricultural Sciences (2020), Vol. 1, Issue 1: 39-49. https://doi.org/10.38007/AJAS.2020.010104.

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