DOI: 10.38007/978-1-80053-607-4

Chinese characters serve both as conveyors of information and as carriers of visual imagery. When embedded in posters-a form of public media-they must respond to a dual imperative: To be both readable and viewable. Over the past two decades, the author has conducted extensive work in type experimentation, information visualization, and higher education, continuously testing the plastic boundaries of written language across the studio, classroom, and public exhibitions. Through repeated experiments in hand drawing, screen printing, and dynamic digital typesetting, an increasingly urgent question has emerged: When text approaches the limits of graphic abstraction, what internal structures allow it to remain recognizable as a symbol? How can such transgression of convention spark new aesthetic experiences, while still fulfilling a critical or enlightening role in fast-evolving socio-cultural contexts? This book emerges from a long-term engagement with these questions, seeking to provide a systematic, evidence-based response to the tensions between text and image.

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