The book "Crossing the Border, the Path of Cross border E-commerce in the Philippines" aims to systematically study the development path of cross-border e-commerce in the Philippines, deeply analyze the economic and market background behind it, explore the trade relationship between the Philippines and China, and evaluate the operational strategies and sales methods of cross-border e-commerce platforms. By comprehensively exploring the current situation of the Philippine e-commerce market, logistics and payment systems, business strategies of major cross-border e-commerce platforms, as well as the potential and prospects of Sino Philippine trade cooperation, we hope to provide readers with a comprehensive picture of the Philippine cross-border e-commerce industry. 

The first chapter of this book will introduce the theoretical basis of cross-border e-commerce, explore the importance of trade facilitation, and the role of cross-border e-commerce in promoting foreign trade growth. Chapter 2 will provide an in-depth analysis of the economic development background and current status of the e-commerce market in the Philippines, with a focus on key aspects such as logistics and payment systems in cross-border e-commerce. Chapter 3 focuses on Shopee, the main cross-border e-commerce platform in the Philippines. We will explore Shopee's industry environment, resource integration capabilities, product selection strategies, as well as its competitive advantages and unique characteristics in the Philippine market. Chapter 4 further analyzes the marketing strategies of cross-border e-commerce platforms, explores the current marketing situation and existing problems, proposes optimization strategies, and introduces the application of artificial intelligence technology in cross-border e-commerce platforms. The final chapter will study the trade cooperation between the Philippines and China, examine the trade potential between the two countries, propose strategies to promote trade cooperation between China and the Philippines, and look forward to the prospects of trade cooperation between China and the Philippines. 

Download Full Text