This book is divided into five chapters. The first chapter serves as an introduction, providing an overview of the relationship between the new economic situation and corporate performance, laying a theoretical foundation for subsequent chapters. Subsequently, Chapter 2 deeply analyzed the changes in the market environment under the new economic situation, especially the transformation of consumer behavior and demand, the driving role of industrial transformation in e-commerce, and the development trend and response strategies of the global digital economy's three-level pattern, providing a comprehensive perspective for understanding the external environment of e-commerce brand building. The third chapter is the core part of this book, which systematically elaborates on the deep integration of e-commerce brand building and various fields of economic management. From supply chain management, financial management, human resource management to information management, this book analyzes the mechanism and practical strategies of brand building in these key management links one by one, demonstrating how brand building has become an important driving force for enterprise economic management. Chapter 4 further explores the practical strategies for the coordinated development of e-commerce brand building and economic management. Through the analysis of brand building and business strategy formulation, procurement process optimization, collaborative integration of consumption scale, and comprehensive evaluation of enterprise performance, it provides readers with practical guidance and case inspirations that can be referenced. Chapter 5 looks forward to the new trends in e-commerce brand building and economic management under the new economic situation, including the profound impact of technological innovation on brand building, the symbiotic relationship between corporate social responsibility and brand value, the challenges and opportunities of brand building in the commercial circulation industry under the background of economic globalization, and how enterprises can achieve a dual leap in brand and economy through talent cultivation and innovation driven strategies.

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