Published Date: July 30th 2024
Page Length: 404
Language: English
ISBN: 978-1-80053-711-8
Price: £42.80
This book, from a historical perspective, explores the historical rationale behind the dissemination of ancient Chinese culture, delves into the four major overseas peaks of Chinese cultural diffusion, and examines the evolving process of modern and contemporary cultural dissemination. By sorting out these historical events, we can better understand the origins, evolution, characteristics, and impacts of cultural dissemination in different historical stages. On a theoretical level, this book conducts in-depth research on the relevant theories of cultural communication, including the possibility and necessity of cultural communication, the opportunities and challenges faced by cultural communication, and the problems and reasons for promoting cross-cultural communication. These theoretical studies not only provide a framework for analyzing cultural dissemination phenomena, but also provide theoretical support for solving practical problems in cultural dissemination. In practical terms, this book examines current cultural communication practices through the lens of real-world cases, such as cross-cultural dissemination of cultural programs, the promotion of intangible cultural heritage through short videos, and the innovative application of generative artificial intelligence in cultural dissemination. By analyzing these instances, we gain a profound understanding of the current cultural communication landscape, its challenges, and emerging trends, offering valuable insights and inspiration for future endeavors. Furthermore, this book delves into the globalization of traditional Chinese culture, exploring its dissemination pathways, and considers the information-driven approach to promoting cross-cultural sharing of universal values. In today's interconnected world, cultural dissemination transcends national boundaries, serving as a crucial bridge for cultural dialogue and interaction among nations. Therefore, the research presented in this book holds both theoretical importance and practical relevance.