The purpose of this study is first to theoretically examine telemedicine services in China and Korea and the associated policies, with particular attention given to telemedicine service quality, consumer innovation, prior knowledge, patient satisfaction, and word-of-mouth, and relationships between them. Second, to verify the effects of telemedicine service quality on patient satisfaction and word-of-mouth intention. Through this we will identify the factors that affect patient satisfaction and word-of-mouth intention, and derive implications for the improvement and development of telemedicine. Third, to verify whether consumer innovativeness and prior knowledge play a moderating role in the effects of telemedicine service quality on patient satisfaction and word-of-mouth intention. This study will then identify which consumer characteristic can promote the spread of telemedicine services. In order to do this, a questionnaire was sent to patients who have experience of telemedicine services in China and Korea. Of the valid respondents 162 questionnaires were returned from China, and 153 from Korea, thus 315 completed surveys were used as analysis data.

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