This book aims to study the training mode of undergraduate e-commerce talents in vocational education, providing theoretical basis and practical guidance for e-commerce talent training. This book is divided into four chapters, each of which focuses closely on the cultivation of e-commerce talents, exploring the theoretical basis, target positioning, path exploration, and cultivation mode of e-commerce talent cultivation from different perspectives. 

The first chapter mainly introduces the development details of e-commerce and the analysis of talent demand in the e-commerce industry. By analyzing the development background of the e-commerce industry, comprehensively understand the characteristics of the e-commerce industry and the demand for talent. This provides a theoretical basis for the study of e-commerce talent cultivation models in subsequent chapters. Chapter 2 focuses on the cultivation of undergraduate talents in vocational education, introducing the teaching standards and talent cultivation goals of undergraduate vocational education. At the same time, we also analyzed the experiences of some developed countries in vocational education undergraduate talent cultivation, providing us with reference and inspiration. The third chapter focuses on the exploration of e-commerce talent training paths under different backgrounds, and analyzes the path and mechanism of e-commerce talent training from multiple perspectives such as the background of new liberal arts, the background of the Double Excellence Program, the background of rural revitalization, and the background of the "the Belt and Road". By studying practical cases in these contexts, we can provide reference for developing more targeted training programs. The fourth chapter is the focus of this book, mainly studying the training mode of undergraduate e-commerce talents in vocational education. We have conducted in-depth discussions on various aspects such as the training path for vocational undergraduate e-commerce professionals, the school enterprise cooperation model, the training path under the 1+X certificate system, the cross-border e-commerce talent training model integrating industry and education, and the training model from the RCEP perspective. These research results will provide specific models and methods for cultivating e-commerce talents, promoting the quality and effectiveness of talent cultivation. 

In summary, this book aims to deeply explore the training mode of undergraduate e-commerce talents in vocational education, and provide strong support for the development of the e-commerce industry. I hope this book can provide reference and inspiration for relevant researchers, educators, and practitioners, promote the continuous improvement of the quality of e-commerce talent training, and help the prosperous development of the e-commerce industry.

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