This study investigates the impact of perceived distance on tourists' destination choice intention. It challenges the traditional notion of "distance decay" and explores how both too far and too near distances can influence tourists' aesthetic interest. The research examines tourists' attitudes towards distance and analyzes the psychological mechanisms and theoretical boundaries of perceived distance in shaping destination choice intention. Through three studies, the research systematically examines the conditions triggering tourists' travel intentions, the influence of cognitive distance on destination choice behavior, and the moderating effects of product types and social identity. The findings contribute to a deeper understanding of the relationship between cognitive distance and destination travel intention, offering theoretical and practical implications for destination marketing.

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