Southwest Petroleum University, Chengdu, Sichuan, China
With the continuous expansion of The Belt and Road strategy and the deepening of export-oriented economy, more and more enterprises begin to "Going global" and "Bringing in" development. In The Belt and Road cooperation, cultural exchanges are gradually increasing and forms of cultural communication are increasingly diversified. Culture is exerting an increasingly important influence on the economy, trade, agriculture, education and other aspects of countries along The Belt and Road. These countries contain almost all religions in the world, and about 80% of the population of these countries have religious beliefs. As a common and lasting cultural phenomenon, religion is a double-edged sword. When properly used, it will have a lot of positive influences, because the understanding and respect of religion are the deepest. Improper application may result in the failure of cooperation between China and countries along The Belt and Road, and even affect the bilateral diplomatic relations. Through the study of Chengdu enterprises, this paper summarizes the cultural conflicts faced by enterprises and the existing problems in cross-cultural management. In terms of " Going global " and "Bringing in", so as to provide guidance for enterprises to develop and strengthen cultural management in cross-cultural business.
Countries along the Belt and Road, "Going Global", "Bringing in", Religion, Cross-cultural Business
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