Enterprises are the main body of implementing ecological marketing, and they are also the most direct beneficiaries of ecological marketing. Ecological marketing reflects the development characteristics of the era of knowledge economy and is the only way for enterprises to develop. In order to solve the shortcomings of the existing ecological and economic marketing research from the perspective of natural protection and environment, this paper discusses the characteristics of ecological economic marketing, the operation mode of the Internet of Things platform and the ecological marketing revenue function, and investigates and discusses the environmental configuration and simulation parameters and the entropy weight of each index for the evaluation of enterprise ecological marketing effect. The ecological and economic marketing supply chain scheme is designed from the perspective of nature protection and environment with the integration of the Internet of Things. Through the performance optimization experiment, the experimental data shows that the IoT single chain throughput of single chain, double chain and IoT single chain respectively reaches 82, 100 and 100 in the running time of 250s. Therefore, it verifies the feasibility of the ecological and economic marketing plan under the perspective of nature protection environment integrating the Internet of Things.

Liman Zhao. Ecological and Economic Marketing from the Perspective of Integrating the Internet of Things with Natural Protection and Environment. Nature Environmental Protection (2021), Vol. 2, Issue 4: 19-27. https://doi.org/10.38007/NEP.2021.020403.

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