"Intelligent tourism" is a kind of application of Internet of Things, cloud computing, next-generation communication network, high-performance information processing, intelligent data mining and other technologies in tourism experience, industrial development, administrative management, etc., to make tourism physical resources and information resources. It is a new future-oriented tourism form that is highly systematically integrated and deeply developed and activated, and serves the public, enterprises, and governments. At present, rural tourism is developing rapidly in the world. It is an emerging industry that combines agriculture and tourism, and tourism is based on agriculture. It not only effectively uses agricultural resources and tourism resources, but also can coordinate two major industries. Contradictions with the environment. Aiming at the development situation of tourism environment in agricultural areas, starting from the background conditions of agricultural areas, local characteristics, mainstream social needs and the actual tourism economic projects that can be developed, this paper has carried out related investigations and studies in a certain crop production area. The research in this paper shows that the structure ratio of the primary industry where the crop production area is located is 22.6% and the GDP growth rate is 6.5%; the structure ratio of the secondary industry is 40.3% and the GDP growth rate is 17.5%; the tertiary industry The proportion of the structure is 30.6%, and the GDP growth rate is 12.3%; the rural GDP is 3.5658 million yuan, the total output value of agriculture, forestry, animal husbandry and fishery is 2.9344 million yuan, the total number of farmers is 103.25 million yuan, the total population is 293.56 million, and the primary industry The employed population is 108.52 million, and the per capita net income of farmers is 12456.3 yuan; the development of standardized and large-scale agricultural tourism projects conforms to the development trend of tourism projects. In the current relatively depressed tourism economy, intelligent tourism can coalesce the people's popular tourism resources and give new development to tourism in agricultural areas.

Jing Yang. Development and Utilization of Rural Tourism Environment in Crop Production Areas under the Background of Intelligent Tourism. Academic Journal of Agricultural Sciences (2023), Vol. 4, Issue 1: 54-67. https://doi.org/10.38007/AJAS.2023.040105.

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