Develop entrepreneurial innovation ability of university students, colleges and universities for the community, an important measure for economic education market, especially for advertising specialty training college and pay attention to their innovative ability is essential. In the exploration and research of the innovation and entrepreneurship education in advertising majors, it should be based on the research resources of advertising majors and teaching reforms, focusing on the reform of transformation curriculum reform and talent training programs, and guided by the training mechanism of innovative entrepreneurs. Gradually strengthen the deep integration of innovation and entrepreneurship education and talent training system, curriculum teaching content, practical education activities, curriculum assessment and credit assessment, so as to improve the teaching level of college advertising majors.

Pietro Zanuttigh. The Importance and Method of Deep Integration of Innovation and Entrepreneurship Education and Advertising Education. International Journal of Multimedia Computing (2021), Vol. 2, Issue 2: 7-13. https://doi.org/10.38007/IJMC.2021.020202.

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