With the government increasing its support for rural tourism, rural tourism areas have emerged in the country. The rapid development of rural tourism market inevitably shows the fierce competition among rural tourism destinations. It is the direction of rural tourism development to establish a marketing concept that conforms to the modern commercial marketing application and the current view of rural tourists. This is conducive to the integration of tourism resources and the sustainable development of rural tourism. Based on this, this paper first puts forward the ecological environment problems of rural tourism, focusing on solid pollution, serious water pollution, vegetation, soil and human landscape damage, and discusses the effective measures for rural tourism ecological protection. This paper puts forward the innovative analysis of rural tourism marketing strategy, and uses deep learning algorithm to strengthen environmental protection and improve rural tourism marketing strategy. Through comparison, it can be seen that the perfection of the service system after the new rural tourism marketing strategy is 41.4% higher than that before the prevention and control, and the tourist attraction is 25.2% higher than that before the prevention and control. After using the new rural tourism marketing strategy, the solid pollution treatment rate is 0.25 higher than that of the traditional monitoring system, and the resource protection degree is 0.32 higher than that of the traditional system.

Olga Dymova. Natural Environment and Sustainable Development of Rural Tourism Based on Deep Learning. Nature Environmental Protection (2021), Vol. 2, Issue 4: 28-37. https://doi.org/10.38007/NEP.2021.020404.

[1]Madanaguli, Arun. "The innovation ecosystem in rural tourism and hospitality–a systematic review of innovation in rural tourism." Journal of Knowledge Management 26.7 (2021): 1732-1762.

[2]Kumar, Suneel, and Marco Valeri. "Understanding the relationship among factors influencing rural tourism: A hierarchical approach." Journal of Organizational Change Management 35.2 (2021): 385-407.

[3]Chi, Xiaoting, and Heesup Han. "Emerging rural tourism in China’s current tourism industry and tourist behaviors: The case of Anji County." Journal of Travel & Tourism Marketing 38.1 (2021): 58-74.

[4]Vaishar, Antonin, and Milada Stastna. "Impact of the COVID-19 pandemic on rural tourism in Czechia Preliminary considerations." Current Issues in Tourism 25.2 (2021): 187-191.

[5]Wijijayanti, Trisetia. "Rural tourism: A local economic development." Australasian Accounting, Business and Finance Journal 14.1 (2020): 5-13.

[6]Ma, Xiaolong. "The influence of culture on the sustainable livelihoods of households in rural tourism destinations." Journal of Sustainable Tourism 29.8 (2021): 1235-1252.

[7]Molinario, Erica. "Motivations to act for the protection of nature biodiversity and the environment: a matter of “Significance”." Environment and Behavior 52.10 (2020): 1133-1163.

[8]Stelmasiak, Jerzy. "Nature Reserve as a Legal Form of Nature Protection." Studia Iuridica Lublinensia 29.2 (2020): 163-172.

[9]Kostenko, M. A., O. V. Popova, and M. Lutovac. " Smart" state regulation in the sphere of environmental protection and nature management." Теоретическая и прикладная экология 1 (2019): 116-121.

[10]Soyapi, Caiphas B. "Environmental protection in Kenya’s environment and land court." Journal of Environmental Law 31.1 (2019): 151-161.

[11]Abdullah, Mohammad Syafiq, and J. S. Keshminder. "Religion and pro-environmental behaviour: a comparative analysis towards environmental protection." International Journal of Environment and Sustainable Development 19.2 (2020): 174-194.

[12]Lin, Mofei, Jian Tang, and Miao Liu. "Sponge city planning of Dalian based on functional division of natural ecological environment." Ekoloji 28.107 (2019): 3557-3567.

[13]Yachin, Jonathan Moshe, and Dimitri Ioannides. "“Making do” in rural tourism: the resourcing behaviour of tourism micro-firms." Journal of Sustainable Tourism 28.7 (2020): 1003-1021.

[14]Christou, Prokopis, and Richard Sharpley. "Philoxenia offered to tourists? A rural tourism perspective." Tourism Management 72 (2019): 39-51.