With the application of Big Data (BD), human production activities have been greatly affected, especially in the protection of environmental pollution in some regions. Therefore, the problems existing between the ecological environment and social and economic development should be paid attention to and solved in combination with the rapid development of science and technology. At present, the form is in the period of accelerated urbanization, industrialization and industrial structure adjustment. Due to the continuous improvement of urbanization construction speed, the coordination and unification of urban and rural planning has become one of the current research hotspots. There is a large amount of industrial wastewater and living garbage accumulation in rural areas, which seriously limits the application of BD technology. How to use scientific and reasonable methods to deal with it is extremely urgent. The traditional urban and rural natural environment protection model is too dependent on the professional opinions and subjective judgments of experts and scholars in the process of governance, and can not find the potential pollution in the natural environment in time. The means to deal with the environmental pollution problems are relatively simple. The cost of environmental protection is too high, and the implementation of natural environmental protection measures is not in place. To solve these problems, this paper proposed a model of urban and rural natural environment protection based on BD technology and combined with decision algorithm and computer technology. Through experimental comparative analysis, the innovative urban and rural natural environmental protection model was compared with the traditional urban and rural natural environmental protection model, and the average performance improvement was 13.8% in four aspects.

Malik Deesha. Urban and Rural Natural Environment Protection Policies Based on Big Data Evaluation. Nature Environmental Protection (2021), Vol. 2, Issue 4: 38-47. https://doi.org/10.38007/NEP.2021.020405.

[1]Molinario, Erica. "Motivations to act for the protection of nature biodiversity and the environment: a matter of “Significance”." Environment and Behavior 52.10 (2020): 1133-1163.

[2]Olimovich, Allanazarov Quldosh, and Omonov Kamol Khudoymurodovich. "The role and importance of plants in environmental protection." ACADEMICIA: An International Multidisciplinary Research Journal 11.9 (2021): 937-941.

[3]Stelmasiak, Jerzy. "Nature Reserve as a Legal Form of Nature Protection." Studia Iuridica Lublinensia 29.2 (2020): 163-172.

[4]Bulajic, Stanko. "Economic instruments in the environmental protection-Serbian case." Fresen. Environ. Bull 29.10 (2020): 9522-9527.

[5]Hou, Na. "Coordination relationship between green innovation efficiency and environmental protection: evidence from the Yangtze river economic belt." Nature Environment and Pollution Technology 20.2 (2021): 881-889.

[6]Shahzad, Tahir. "People’s attitude towards willingness-to-pay for environmental protection in Pakistan." Environmental Science and Pollution Research 29.35 (2021): 52635-52654.

[7]Danovaro, Roberto. "Ecological variables for developing a global deep-ocean monitoring and conservation strategy." Nature Ecology & Evolution 4.2 (2020): 181-192.

[8]Ponitka, Jens, and Sarah Boettner. "Challenges of future energy landscapes in Germany—a nature conservation perspective." Energy, Sustainability and Society 10.1 (2020): 1-11.

[9]Bekezhanov, Dauren. "Еnvironmental and legal regulation of digitalization of environmental protection." Journal of Environmental Management and Tourism 12.7 (2021): 1941-1950.

[10]Halaburda, Malgorzata, and Arnold Bernaciak. "Environmental protection in the perspective of CSR activities undertaken by polish enterprises of the construction industry." Ekonomia i Środowisko-Economics and Environment 75.4 (2020): 12-12.

[11]Zhang, Kun-min, and Zong-guo Wen. "Review and challenges of policies of environmental protection and sustainable development in China." Journal of environmental management 88.4 (2008): 1249-1261.

[12]Hironaka, Ann. "The globalization of environmental protection: The case of environmental impact assessment." International Journal of Comparative Sociology 43.1 (2002): 65-78.

[13]Singh, Nitin. "Big data technology: developments in current research and emerging landscape." Enterprise Information Systems 13.6 (2019): 801-831.

[14]Wang, Jin. "Big data service architecture: a survey." Journal of Internet Technology 21.2 (2020): 393-405.

[15]Newell, Sue, and Marco Marabelli. "Strategic opportunities (and challenges) of algorithmic decision-making: A call for action on the long-term societal effects of ‘datification’." The Journal of Strategic Information Systems 24.1 (2015): 3-14.