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International Journal of Social Sciences and Economic Management, 2024, 5(1); doi: 10.38007/IJSSEM.2024.050110.

Investigation and Research on the Development Status of “Agritainment” in Dabie Mountain Area


Dengyao Wu, Yuhong Wang, Lu Tang and Wen Chen

Corresponding Author:
Wen Chen

Business College, Huanggang Normal University, Huanggang, China


Entering the "13th Five-Year Plan" period, Huanggang City takes the revitalization and development of Dabie Mountain and the realization of the "10-year leap-forward development" of the economic and social development pilot zone of Dabie Mountain Revolutionary Old Base Area as the core task. Under the guidance of this strategy, rural tourism has become a key force to promote the rural revitalization of Huanggang City. The rural tourism resources of Huanggang City are rich and diverse, with distinctive characteristics. It not only develops rapidly, but also has strong driving force and wide range of benefits. It has become an indispensable part of the tourism industry. By providing rich agricultural experience projects, unique rural culture and quality services, it has attracted a large number of tourists to come to experience. However, the development of “Agritainment” also faces many challenges. How to maintain rural characteristics, improve service quality, cope with market competition and other problems have become urgent problems to be solved in the development of “Agritainment”.


Rural Tourism, Agritatinment, Dabie Mountain

Cite This Paper

Dengyao Wu, Yuhong Wang, Lu Tang and Wen Chen. Investigation and Research on the Development Status of “Agritainment” in Dabie Mountain Area. International Journal of Social Sciences and Economic Management (2024), Vol. 5, Issue 1: 79-86. https://doi.org/10.38007/IJSSEM.2024.050110.


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