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International Journal of Business Management and Economics and Trade, 2024, 5(1); doi: 10.38007/IJBMET.2024.050102.

Research on Negotiation Techniques and Strategies in International Business: A Case Study of Haier's Acquisition of GEA


Yingying Yang

Corresponding Author:
Yingying Yang

School of Economics, Shanghai University, Shanghai, China


As global economic development progresses, trade among multinational corporations becomes increasingly interconnected. International business negotiation, being a pivotal component of this dynamic, holds considerable research significance. The process of international business negotiation is multifaceted, requiring negotiators to adeptly employ a variety of negotiation techniques and strategies to achieve favorable outcomes and ensure the realization of their interests. Thus, this research aims to analyze the negotiation techniques and strategies involved in the case of Haier's acquisition of GE Appliances, with the objective of providing insights and references for international negotiators.


International Business Negotiation, Negotiation Techniques, Acquisition, Multinational Corporations

Cite This Paper

Yingying Yang. Research on Negotiation Techniques and Strategies in International Business: A Case Study of Haier's Acquisition of GEA. International Journal of Business Management and Economics and Trade (2024), Vol. 5, Issue 1: 10-15. https://doi.org/10.38007/IJBMET.2024.050102.


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