In recent years, the market demand for parent-child tourism has been robust, with many hotel products actively transforming towards parent-child themes to seize market share. However, many hotels on the market offer parent-child products with low experiential and participatory quality. During the marketing process, they often take advantage of the industry's momentum for parent-child travel, using children as a marketing theme to create hype and attract attention without substance. This paper takes Hotel A as a case study, analyzes the characteristics of hotel customer demand, and summarizes targeted product marketing strategies, with the aim of providing reference for the marketing of other parent-child hotels. In recent years, family travel has gradually become the main consumption method for consumers both domestically and internationally. Parent-child tourism, as a new type of tourism model, has also received increasing attention and emphasis. The market size for parent-child tourism continues to grow and expand. At present, the development of domestic parent-child travel products is still in its infancy, with the hotel industry investing resources and introducing a large number of parent-child themed hotel products. These parent-child hotels not only meet the needs of family travel but have also become an indispensable part of the accommodation and leisure entertainment for parent-child tourists during their trips. However, many hotels on the market offer parent-child products with low experiential and participatory levels. During the marketing process, they often exploit the trend of the parent-child travel industry, using children as a marketing theme to create hype and attract attention without substance. Therefore, it is very necessary to analyze the characteristics of hotel customer demand and to explore targeted marketing strategies for parent-child hotel products. This paper takes Hotel A as a case for analysis and discussion.

Yuerong Wang. Research on Marketing Strategies for Parent-Child Hotel Products Based on the Needs of the 'New Middle Class' Family"-A Case Study of Hotel A. International Journal of Business Management and Economics and Trade (2024), Vol. 5, Issue 1: 25-33. https://doi.org/10.38007/IJBMET.2024.050104.

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