Welcome to Scholar Publishing Group

International Journal of Big Data Intelligent Technology, 2024, 5(1); doi: 10.38007/IJBDIT.2024.050103.

Application of WeChat Public Platform in the Construction of College Students' Campus Culture under the Background of Big Data

Author(s)

Xingwu Wang, Feng Yang

Corresponding Author:
Feng Yang
Affiliation(s)

School of Physical Education, Hunan University of Arts and Science, Changde 415000, Hunan, China

Abstract

For a long time, propaganda and ideological work has always been the key content in the field of ideology. As an important position for propaganda and ideological work, colleges and universities are more responsible for placing propaganda and ideological work in an important position. The purpose of this paper is to study the application of WeChat public platform in the construction of college students' campus culture based on the background of big data. The platform architecture is analyzed for the WeChat public platform of M University, and the main functional modules in the platform are analyzed in detail. The mobile terminal adopts J2EE technology, and the background is developed in Java. In the interaction, the representation of data information is realized through JSON. Starting from the basic situation of students in M University using the school's official WeChat public platform, to understand how and how the communication of the university's micro-platform has affected the campus cultural identity, explore the reasons, and explore how to improve on the existing basis to achieve more good communication effect. The content of M University's official Weibo and WeChat public platform texts are analyzed, and the characteristics and laws of transmission are summarized, so as to try to analyze how the official micro-platform of M University affects the campus cultural identity.

Keywords

Big Data Background, WeChat Public Platform, College Campus, Cultural Construction

Cite This Paper

Xingwu Wang, Feng Yang. Application of WeChat Public Platform in the Construction of College Students' Campus Culture under the Background of Big Data. International Journal of Big Data Intelligent Technology (2024), Vol. 5, Issue 1: 15-22. https://doi.org/10.38007/IJBDIT.2024.050103.

References

[1] Oxendine S D ,  Taub D J ,  Cain E J . Factors Related to Native American Students' Perceptions of Campus Culture[J]. Journal of College Student Development, 2020, 61(3):267-280.

[2] Mabachi N M ,  Quiason M ,  Doan A E , et al. Developing an Effective Campus Sexual Assault Prevention Task Force: Lessons Learned From Multiple Midwestern Universities[J]. Health Education & Behavior, 2020, 47(1_suppl):17S-25S.

[3] Santovec M L . Campus Culture and Sexual Violence[J]. Women in Higher Education, 2019, 28(11):7-15.

[4] Alvarez H S ,  Cioldin F H ,  Silva A R , et al. Silicon Micro-Channel Definition via ICP-RIE Plasma Etching Process Using Different Aluminum Hardmasks[J]. Journal of Microelectromechanical Systems, 2021, PP(99):1-7.

[5] Gaye B ,  Zhang D ,  Wulamu A . Improvement of Support Vector Machine Algorithm in Big Data Background[J]. Mathematical Problems in Engineering, 2021, 2021(1):1-9.

[6] Zhang, Qingtao, Hu, et al. The Difficulties and Countermeasures of the Construction of Campus Sports Culture in Multi-campus Colleges and Universities[J]. IOP Conference Series: Earth and Environmental Science, 2019, 242(5):52009-52009.

[7] Welinder S . The Cultural Construction of Childhood in Scandinavia, 3500 BC—1350AD[J]. Current Swedish Archaeology, 2021, 6(1):185-204.

[8] Ahmed J F ,  Shahid M . Sociocultural Construction of the Ritual and Practice of Ghutti (Pre-lacteal): An Ethnographic Study in Rajanpur, Punjab Pakistan[J]. Annals of King Edward Medical University Lahore Pakistan, 2020, 25(4):01-08.

[9] Ajidarma S G . The Sexual Orientation of Panji : Cultural Construction in Intermediation[J]. Lekesan Interdisciplinary Journal of Asia Pacific Arts, 2020, 3(2):31-40.

[10] Lounsbury M . Ronald L. Jepperson and John W. Meyer: Institutional Theory: The Cultural Construction of Organizations, States, and Identities:[J]. Administrative Science Quarterly, 2022, 67(1):NP9-NP11.

[11] Xu H . Analysis on the Innovative Paths of University Campus Culture Construction under the New Media Environment[J]. International Journal of Social Science and Education Research, 2019, 2(7):9-11.

[12] D Ortega-Sánchez,  Marolla-Gajardo J ,  Heras-Sevilla D . Social Invisibility and Socio Cultural Construction of Gender in Historical Narratives of Chilean High School Students[J]. European Journal of Educational Research, 2021, 10(2):1023-1037.

[13] Gao Huan,Qu Xiaohai,Zhang Lili.Application of BTSVM in pushing information of book lending platform[J]. Journal of Hunan University of Arts and Science(Science and Technology),2023,35(4):16-19.