International Journal of Art Innovation and Development, 2024, 5(1); doi: 10.38007/IJAID.2024.050103.
Yan Zeng
Institute of Cultural Tourism and International Exchange, Yunnan Open University, Xuefu Road No.118, Kunming, Yunnan, China
In the era of consumption upgrading and experience economy, the catering cultural creativity is paid more and more attention. The theme culture and service in Chinese banquets are an important way of expression of the catering cultural creativity. Through the cultural creative design of Chinese banquet theme and the analysis of the key points of banquet table design, the strategy of implementing cultural creative design is presented based on CIS in the cultural creative design of Chinese banquet theme. As the modern consumer consumption level upgrade, consumer demand and consumption tends to be personalized and diversified. In experience the economic era of consumers people will no longer satisfy only in eating, more have the pursuit of culture and taste. Especially in banquets guests more hope to highlight banquet atmosphere, promote them on emotional communication, get rich cultural experience.
Chinese Banquet Theme, Cultural Creativity, Creative Design, Theme Design
Yan Zeng. The Analysis of Cultural Creativity in the Theme Design of Chinese Banquet. International Journal of Art Innovation and Development (2024), Vol. 5, Issue 1: 32-38. https://doi.org/10.38007/IJAID.2024.050103.
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