In the digital age, information warfare has become an important part of today's world wars. Taking the Ukrainian war in 2022 as the research object, this paper made an in-depth study on the role and challenges of new media in cyber warfare. Taking the war in Ukraine as an example, this paper systematically studied the strategy and role of new media in the war from the aspects of social media release, news reports and cyber attacks. Positive emotions on Twitter and TikTok accounted for the highest proportion, accounting for 60% and 65% respectively, which may indicate that the content on these two platforms is more likely to arouse users' positive response and resonance. Through a detailed analysis of the use of new media in the Ukrainian conflict, it was found that new media platforms such as Twitter and Facebook had significant advantages in the speed and scope of information dissemination. In addition, the interactivity of new media enables people to participate in information dissemination and discussion more directly, thus changing the strategy and execution mode of information warfare to some extent. This paper not only helps to understand the strategic role of new media in international conflicts, but also provides insights and suggestions for policy makers and scholars to meet the challenges of future information warfare. Through in-depth analysis of this phenomenon, this study reveals the complex role and challenges of new media in modern conflicts, and provides an important perspective and tool for understanding and coping with possible information wars in the future.

Hao Ren. Network Warfare and Information Communication: the role and Challenge of New Media in the conflict in Ukraine. International Journal of Social Sciences and Economic Management (2024), Vol. 5, Issue 2: 31-42. https://doi.org/10.38007/IJSSEM.2024.050205.

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