International Journal of Business Management and Economics and Trade, 2024, 5(1); doi: 10.38007/IJBMET.2024.050105.
Yang Li
School of Economics and Management, Shihezi University, Shihezi 832000, Xinjiang, China
Institute of Accounting, Henan University of Economics and Law, Zhengzhou 450000, Henan, China
Zhengyang Finance Bureau, Zhengyang 463600, Henan, China
In the context of intensifying global market competition, effective management of marketing costs has become crucial for enterprises. This study analyzes the composition and management of costs, exploring optimization strategies to provide scientific cost control methods for enterprises, thereby enhancing market competitiveness and operational performance.
Value Chain Theory; Marketing; Cost Management; Cost Optimization
Yang Li. Research on Enterprise Marketing Cost Management Based on Value Chain. International Journal of Business Management and Economics and Trade (2024), Vol. 5, Issue 1: 34-41. https://doi.org/10.38007/IJBMET.2024.050105.
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