International Journal of Social Sciences and Economic Management, 2024, 5(2); doi: 10.38007/IJSSEM.2024.050213.
Yufei Wang
Institute of Economics and Management School, Wuhan University, Wuhan, Hubei Province, China
Improvements in numerous technologies have accelerated the development of digital new media platforms, and digital media enables more accessible and more powerful forms of creation and communication (Ondrejka, 2005). Numerous traits will distinguish new media from traditional media, including the intervention of intelligent algorithms, production integration, and consolidation. Eventually, more intelligent media platforms will be developed. Clearly, "Politics and Power in an Information Society" is a non-negotiable subject (Berners-Lee, 2017).
The term "new media" is being defined in academic circles right now. It is widely accepted that new media has the following characteristics: openness, individualisation, a wide range, low-cost worldwide communication, easy retrieval, and integration. The 'digitalisation' of technology and the interactive nature of communication constitute new media (Soros, 2018). Experts say new media is a mechanism for distributing information that uses computers (or digital equipment with essential characteristics of computers). To be fair to the neo-liberal era, it is widely acknowledged that it has brought about some changes in our everyday lives that could result in a "permanent economic catastrophe" (Fuchs, 2011).
When it comes to the production and consumption of current new media, what are the political-economic aspects of these two processes? What adverse effects do these characteristics have on new media? 'Knowledge, information, books, and words' are needed for further study (Harvey, 2010). This essay uses the lenses of political economy and communication political economy to examine the characteristics and economic processes that underlie current new media development economics. It makes theoretical suggestions based on its findings.
Digital Life, Limitless Social, Cultural Opportunity,Commodification and Commercialism
Yufei Wang. Essay Topic: Digital Life: Many Theorists see it as a Space of Limitless Social and Cultural Opportunity. Others See is as a Much More Limited Space Ruled by Commodification and Commercialism. What Do You Think?. International Journal of Social Sciences and Economic Management (2024), Vol. 5, Issue 2: 97-101. https://doi.org/10.38007/IJSSEM.2024.050213.
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