Semiotics believes that human society is composed of a variety of symbols and symbols play a key role in transmitting information, constructing meaning and forming social culture. In tourism consumption symbols play an extremely important role which is affecting the decision, experience and memory of tourists. Tourism consumption is a kind of symbol interactive consumption in its essence. This paper analyzes the theory of symbol interaction in the symbol of tourism consumption interaction, including the interaction between tourists, tourism practitioners and local residents. Secondly the interaction is also including the character symbol interaction between tourists and the national tourism scene. The interaction of characters symbols is mainly manifested the scenes created by characters, images, cultural information and other symbols.

Yan Zeng. Research on Ethnic Tourism Consumption Interaction Based on Symbol Interaction Theory. Socio-Economic Statistics Research (2024), Vol. 5, Issue 1: 30-35. https://doi.org/10.38007/SESR.2024.050104.

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