The rural revitalization strategy is the core strategic deployment of China's current and future period of rural development, its core goals are to comprehensively promote the prosperous development of rural economy and society through a series of comprehensive policies and measures, significantly improve farmers' living standards, and finally realize the comprehensive revitalization of the countryside. This strategy is not only related to the transformation and upgrading of the rural economy, but also involves profound changes in social culture, ecological environment and other levels. Under the background of rural revitalization, rural tourism, as a new mode of rural economic development, plays a vital role. By integrating rural natural scenery, human history, folk culture and other resources, it can not only effectively promote the transformation and upgrading of rural economy, but also significantly improve the overall appearance of rural areas, provide more employment opportunities for farmers, and thus increase their economic income. At the same time, rural tourism is also an important way to promote cultural exchanges between urban and rural areas and enhance mutual understanding and respect between urban and rural residents. Taking Yongwang Village of Ningbo City as an example, this paper discusses the planning and design strategy of rural tourism under the background of rural revitalization. First, this paper systematically introduces the basic overview of Aeon Village, and on this basis, focuses on the background and significance of the planning and design of plum garden in Aeon Village. From the aspects of planning concept, spatial layout, product design, cultural excavation and inheritance, marketing and sustainable development strategy, this paper makes a comprehensive and in-depth discussion on the planning and design of rural tourism in Aeon Village. Through the research of this paper, the purpose is to provide useful reference and inspiration for the development of rural tourism in Aeon Village and even more similar rural areas, and promote these areas to take a more solid step on the road of rural revitalization.

Zhangqi Jiao, Zihui Qu, Zemeng Yan, Yuhan Zhao. Research on Rural Tourism Planning and Design under the Background of Rural Revitalization -- A Aase Study of Yongwang Village in Ningbo City. International Journal of Social Sciences and Economic Management (2024), Vol. 5, Issue 2: 113-120. https://doi.org/10.38007/IJSSEM.2024.050216.

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