This paper investigates the incentive mechanisms for new-generation employees grounded in Maslow's Hierarchy of Needs Theory. By employing questionnaires and data analysis, the study explores the needs and satisfaction levels of this cohort across five needs levels: physiological, safety, social, esteem, and self-actualization. Findings reveal significant pressure on physiological needs with low satisfaction on compensation, benefits, and work environment. New-generation employees prefer harmonious and open work environments, crave respect and recognition, and prioritize personal growth and development. Based on these insights, the paper recommends optimizing compensation systems, fostering a positive team atmosphere, establishing fair and transparent incentive mechanisms, focusing on personal development, and attending to mental health. These suggestions aim to enhance motivation, work enthusiasm, and loyalty among new-generation employees, ultimately promoting sustainable enterprise development.

Yi Wang and Xiaowei Niu. Research on Incentive Mechanism for New-Generation Employees Based on Maslow's Hierarchy of Needs Theory. International Journal of Social Sciences and Economic Management (2024), Vol. 5, Issue 3: 16-26. https://doi.org/10.38007/IJSSEM.2024.050303.

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