Against the background of the in-depth development of cultural and tourism integration, the cultural connotation of my country's tourism industry has significantly improved. As a part of cultural tourism, Li Bai cultural tourism is a typical representative of the integration of traditional culture and modern tourism. Research on the development of Li Bai cultural tourism products has practical and theoretical significance. This study uses network text analysis method to select several Li Bai cultural tourism scenic spots in southern Anhui, and uses tourists' evaluations to study the perception of Li Bai cultural tourism. Li Bai’s cultural tourism product development ideas are proposed from the perspective of the six elements of tourism, travel, shopping and entertainment tourism, hoping to provide a basis for the development of cultural tourism products with similar themes.

Haiyang Wang, Ting Wang, Shumin Jia. Research on the Development of Li Bai Cultural Tourism Products in Southern Anhui Based on Network Text Analysis. International Journal of Art Innovation and Development (2024), Vol. 5, Issue 1: 55-63. https://doi.org/10.38007/IJAID.2024.050106.

[1] Lin Feng. Looking at the integration of culture and tourism from the perspective of industrial value improvement[N]. China Culture News, 2018-12-08(007).

[2] Hu Minxian. Overview of Li Bai Cultural Tourism Development Model [J]. Knowledge Economy, 2008(01):154-155.

[3] Shen Ai'e. Analysis on the development status and strategies of Li Bai's cultural industry [J]. Journal of Mianyang Normal University, 2011, 30(06): 27-30+34.

[4]Abdelati M. Benur,Bill Bramwell. Tourism product development and product diversification in destinations[J]. Tourism Management,2015,50.

[5]Ni Made Ernawati,Dale Sanders,Ross Dowling. Host–Guest Orientations of Community‐based Tourism Products: A Case Study in Bali, Indonesia[J]. International Journal of Tourism Research,2017,19(3).

[6] Li Jinglong, Zhang Xiaolin, Zheng Shujing. Tourism experience - a new perspective on tourism planning [J]. Geography and Geographical Information Science, 2005(06):91-95.

[7] Wu Bihu. RMP analysis of regional tourism development - taking Luoyang City, Henan Province as an example [C]. Regional tourism development and sustainable development of Laoshan Scenic Area, 1999: 61-71.

[8] Wang Wenyu. Research on innovative design methods of tourism cultural products [J]. Packaging Engineering, 2015, 36(14): 124-127.

[9] Xuan Guofu, Lu Lin, Zhang Jinhe. Research on Li Bai Travel Tourism Development in Southern Anhui [J]. Journal of Anhui Normal University (Natural Science Edition), 2002(01):84-87.