On the basis of investigating the basic situation of coffee market in China, this paper combs the relevant literature, and combines the theory of industrial chain (value chain) , entrepreneur innovation theory, marketing theory and case study, this paper analyzes the present situation and development trend of coffee market in China, and probes into the important role of marketing in coffee industry and the mechanism of how to promote the value of industry chain and widen the market space, and draw relevant conclusions and give suggestions to the current coffee enterprises in China. China's coffee consumption market has great potential and growth space, in order to expand the market space, we must first understand the potential needs of consumers and lead them to make consumption behavior through marketing. Secondly, the whole industry chain marketing is an innovative activity of entrepreneurs, is through the combination of product innovation to create value for consumers process, the key point of the whole industry chain marketing is to carry on the combined product innovation around the consumer demand. Finally, to stimulate industry-wide innovation and achieve a better distribution of value, a“Consortium of entrepreneurs” needs to be formed in the coffee chain, thus realize the flow and distribution of value in the whole industry chain.

Wenting Jiang. Innovative Marketing Mechanisms in the Coffee Industry's Entire Supply Chain. International Journal of Social Sciences and Economic Management (2025), Vol. 6, Issue 1: 45-50. https://doi.org/10.38007/IJSSEM.2025.060104.

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