This study delves into the digital marketing landscape of characteristic agricultural products in Guangdong Province against the backdrop of the digital economy, with a particular focus on Deqing Gonggan as an illustrative case. The findings indicate that despite significant advancements in the digital marketing system for Guangdong's characteristic agricultural products, challenges persist, including limited adoption of digital traceability and certification processes and a scarcity of digital marketing talent. As a typical example, Deqing Gonggan employs marketing strategies encompassing human-centric marketing, content marketing, multi-channel marketing, and interactive marketing. However, it encounters hurdles such as a shortage of e-commerce marketing talent, low engagement rates on social media, and low conversion rates in e-commerce sales. In response, the study proposes measures to enhance brand building, optimize multi-channel marketing strategies, and address the deficiencies in digital traceability and talent resources, ultimately aiming to foster the digital transformation and high-quality development of Guangdong's characteristic agricultural products.

Yi Wang, Jiaru Lao, Yan Guo. Research on Digital Marketing Strategies for Agricultural Products in Guangdong Province: A Case Study of Deqing Gonggan. International Journal of Social Sciences and Economic Management (2025), Vol. 6, Issue 2: 28-42. https://doi.org/10.38007/IJSSEM.2025.060204.

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