Short videos have emerged as a pivotal domain for destination marketing and significantly influence tourist decision-making processes. However, the current body of research is deficient in a comprehensive and systematic understanding of the mechanisms through which the communication facilitated by these short videos impacts travelers' intentions to visit specific destinations. To address this gap, this article undertakes a meticulous and systematic review of both domestic and international core literature. The review is structured around three critical dimensions: the content characteristics of short videos, the interaction mechanisms they employ, and the psychological pathways through which they affect viewers. By delving into these dimensions, the article aims to uncover the underlying internal logic that governs how short video communication shapes travel intentions. Furthermore, the study identifies the existing shortcomings in the current research landscape and suggests potential future research directions. This comprehensive analysis not only enhances our understanding of the role of short videos in travel marketing but also lays a solid foundation for further in-depth exploration into the impact of short video communication on travel intention, thereby contributing to more effective and targeted destination marketing strategies.

Haiyang Wang, Ting Wang, Jingran Bai. A Review of Research on the Impact of Short Video Communication on Travel Intention. International Journal of Multimedia Computing (2025), Vol. 6, Issue 1: 93-101. https://doi.org/10.38007/IJMC.2025.060109.

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