Welcome to Scholar Publishing Group

International Journal of Big Data Intelligent Technology, 2025, 6(2); doi: 10.38007/IJBDIT.2025.060208.

Research on the Strategies for Enhancing the Innovative Quality of Undergraduate Business Administration Students in the Digital Intelligence Era

Author(s)

Yongzhen Qin

Corresponding Author:
Yongzhen Qin
Affiliation(s)

College of Applied Science and Technology, Beijing Union University, Beijing 100101, Beijing, China

Abstract

Addressing the challenges of traditional, applied undergraduate business administration programs in innovative entrepreneurship education and interdisciplinary integration, such as overly monotonous course content and a lack of interactive teaching methods, this paper introduces the concepts of information technology and personalized teaching, integrating modern technologies such as big data and artificial intelligence with the business administration discipline to enhance students' innovative literacy and entrepreneurial capabilities. Specifically, by building an intelligent learning platform and deeply integrating it into practical activities, this approach stimulates students' innovative thinking and optimizes their entrepreneurial project design and teamwork skills. The experimental results showed that the experimental group's mean score for after-class practical projects is 85, with a standard deviation of 5.2, and their mean final score is 88, with a standard deviation of 4.7. In contrast, the control group's mean score for after-class practical projects is 75, with a standard deviation of 6.3, and their mean final score is 78, with a standard deviation of 6.1. The experimental group's scores are significantly higher than those of the control group in terms of innovation, entrepreneurship, teamwork, and practical application. The experimental group showed a particularly significant advantage in improving innovation and entrepreneurship, demonstrating the effectiveness of information-based teaching and interdisciplinary integration in improving college students' innovative literacy.


Keywords

Innovation Literacy Improvement; Business Administration Education; Information Construction; Personalized Teaching; Big Data Analysis

Cite This Paper

Yongzhen Qin. Research on the Strategies for Enhancing the Innovative Quality of Undergraduate Business Administration Students in the Digital Intelligence Era. International Journal of Big Data Intelligent Technology (2025), Vol. 6, Issue 2: 74-83. https://doi.org/10.38007/IJBDIT.2025.060208.

References

[1]Rubio-Parodi R A, López-Jácome V. Innovative educational practices in the teaching process of the Bachelor's degree in Business Administration[J]. Revista Científica Episteme & Praxis, 2025, 3(2): 5-12.

[2]Al-Quran A Z, Hijjawi G S, Almomani H M, et al. The usefulness of online learning on quality of education during COVID-19 pandemic: evidence from Jordanian universities' students[J]. International Journal of Business Innovation and Research, 2023, 31(1): 131-148.

[3]Szegedi K, Győri Z, Juhász T. Factors affecting quality of life and learning-life balance of university students in business higher education[J]. Humanities and social sciences communications, 2024, 11(1): 1-10.

[4]Minh N N, Tien N H. Factors affecting career opportunities abroad for students of the faculty of Business Administration of the HCMC University of Food Industry.“[J]. International Journal of Multidisciplinary Reseach and Growth Evaluation, 2024, 5(1): 556-565.

[5]Țală M L, Müller C N, Năstase I A, et al. Exploring university students' perceptions of generative artificial intelligence in education[J]. Amfiteatru economic, 2024, 26(65): 71-88.

[6]Berkery E, Ryan N F. Think manager–think male or female: Exploring the content of gendered stereotypes of the managerial role among undergraduate business students in Ireland over a 10-year period[J]. Gender in Management: An International Journal, 2024, 39(3): 328-344.

[7]Ravichandran B, Shanmugam K. Adoption of EdTech products among college students: a conceptual study[J]. Management Matters, 2024, 21(1): 1-19.

[8]Abbas J, Kumari K, Al-Rahmi W M. Quality management system in higher education institutions and its impact on students' employability with the mediating effect of industry–academia collaboration[J]. Journal of Economic and Administrative Sciences, 2024, 40(2): 325-343.

[9]Karunarathne W, Calma A. Assessing creative thinking skills in higher education: deficits and improvements[J]. Studies in Higher Education, 2024, 49(1): 157-177.

[10]Garcia F, Smith S R, Burger A, et al. Increasing global mindset through collaborative online international learning (COIL): internationalizing the undergraduate international business class[J]. Journal of International Education in Business, 2023, 16(2): 184-203.

[11]Le P B, Tran D T, Phung T M T, et al. Leadership and knowledge management practices for frugal innovation of firms in the emerging market: moderating role of collaborative culture[J]. Asia-Pacific Journal of Business Administration, 2024, 16(3): 637-654.