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International Journal of Art Innovation and Development, 2021, 2(3); doi: 10.38007/IJAID.2021.020302.

Cross Cultural Text Reconstruction of City Publicity Translation Based on Micro Learning Experience


Xiao Yu

Corresponding Author:
Xiao Yu

Sichuan Conservatory of Music, Sichuan, China


With the continuous improvement of international influence, the foreign economic and cultural exchange activities of Chinese cities are increasing day by day. Based on the micro learning experience, this paper studies the text reconstruction of city publicity translation from a cross-cultural perspective. Taking the publicity translation of Nanchang as an example, this paper makes a text reconstruction translation of Brief Introduction of Nanchang City. First of all, the attitude of domestic netizens towards city publicity was investigated. 41.5% of netizens thought that city publicity was very necessary, and most netizens could realize the purpose and role of city publicity. After the release of Nanchang foreign publicity video, 26.2% of the foreign audiences who watched the video said they fully understood the content of the video, and Nanchang's topic popularity on the Internet increased significantly. This shows that the cross-cultural text reconstruction of urban publicity translation based on micro learning experience can effectively improve the effect of publicity and expand the influence of the city.


Micro Learning Experience, City Publicity Translation, Cross-Cultural Perspective, Text Reconstruction

Cite This Paper

Xiao Yu. Cross Cultural Text Reconstruction of City Publicity Translation Based on Micro Learning Experience. International Journal of Art Innovation and Development (2021), Vol. 2, Issue 3: 13-21. https://doi.org/10.38007/IJAID.2021.020302.


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