With the rapid economic development of China in recent years, we are faced with the problems of traditional cultural innovation and the construction of a cultural financial system. Cultural finance is an important driving force for China to change from relying on the traditional economic growth model to the new economic growth model relying on cultural resources. At present, the construction of China's cultural financial market system has received initial policy support, presenting a market prototype that has begun to take shape. However, the policy support system is still not perfect, the system of the cultural industry financial market is still not perfect, and the natural attributes and development status of the cultural industry have certain problems, which constitute the risk of the cultural industry financial market system. Therefore, this paper discusses the necessity of the inheritance and innovation of China's excellent traditional culture and the development of cultural industry. Through the analysis of the data of China's cultural soft power indicators and the analysis of cultural influence data, it is proposed that in order to improve the pricing and tradability of cultural products, traditional culture needs innovation, the internal structure of cultural industry needs to be adjusted, and the cultural science and technology financial system and culture are constructed. Financial markets are the most effective countermeasures and ideas.

Anqi Li. Research on Traditional Culture Innovation and Cultural Financial Market System Construction. International Journal of Engineering Technology and Construction (2020), Vol. 1, Issue 4: 1-11. https://doi.org/10.38007/IJETC.2020.010401.

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