Giant panda is an endangered animal and a national treasure of our country. The research base of giant panda breeding has become a rare high-quality tourism resource while undertaking the research task of giant panda protection and breeding. The development of tourism industry with "panda culture" as the core has always been an important cultural tourism project that the state attaches great importance to, and a series of measures have been taken from the competent department to the research base. However, the improvement of tourism economic benefits also exposes more problems of resource protection. In response to this problem, this paper proposes a protective tourism development plan for the research base of giant panda breeding. It is hoped that the "panda culture" can be more sustainable and efficient development through the scheme of this paper. The core points of the protective tourism development plan established in this paper lie in three aspects: guiding principle, promotion plan and protective measures. The setting of guiding principles is based on the main function of the research base of giant panda breeding. In principle, the base is mainly for protecting animals. Therefore, when carrying out tourism development, it is not allowed to sacrifice resources in exchange for economy and put the cart before the horse. As for the marketing promotion plan, the suggestion of this paper is to adopt the linkage mode, fully mobilize the surrounding cultural resources of the base, and form a giant panda brand lineup. The implementation of the protective wording provides strong support for the implementation of the development plan. In order to verify the effect, this paper makes a retrospective investigation on the base after the transformation. The research data shows that the transformed research base of giant panda breeding is more popular with tourists while protecting the resources and environment, and the brand effect has been greatly improved. This study has achieved ideal results and can be applied to similar tourism resources development projects.

Lijing Zhen. Development of Protective Tourism in the Research Base of Giant Panda Breeding. Zoology and Animal Physiology (2021), Vol. 2, Issue. 2: 13-26. https://doi.org/10.38007/ZAP.2021.020202.

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