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International Journal of Big Data Intelligent Technology, 2022, 3(2); doi: 10.38007/IJBDIT.2022.030202.

News Communication and Corporate Brand Building under the Background of Big Data


Dan Li and Jianhua Zhang

Corresponding Author:
Jianhua Zhang

Nanchang Institute of Science and Technology, Jiangxi 330108, China


With the advancement of society and the increase of computer, network and digital media technology, big data technology has become an indispensable part of modern service industry. Big data technology has been developed in all aspects of news communication and corporate brand building, and the value of products and services created has gradually increased. Big data plays an important role in technological innovation and social stability. This article mainly introduces the research of news communication and corporate brand building under the background of big data. This article uses the research on news communication and corporate brand building under the background of big data, starting from the media event itself, and reasonably analyzes news communication and corporate brand building. Use corporate brand building to analyze and analyze the application of communication in big data to improve the efficiency of corporate brand building. The experimental results of this paper show that the application of corporate brand building and news dissemination technology combined with big data technology has increased the brand building rate by 23%, strive to build corporate cultural brand themes, and vigorously promote corporate cultural brands through news dissemination.


Big Data, News Communication, Brand Building, Media Events

Cite This Paper

Dan Li, Jianhua Zhang. News Communication and Corporate Brand Building under the Background of Big Data. International Journal of Big Data Intelligent Technology (2022), Vol. 3, Issue 2: 8-14. https://doi.org/10.38007/IJBDIT.2022.030202.


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